IS FAIR AND LOVELY CROSSING LIMIT BY INDIRECTLY PROMOTING RACIAL DISCRIMINATION?

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FAIR AND LOVELY CREAM AD-POINTING THE RACIAL DISCRIMINATION             Racial discrimination has been a serious issue from decades.With the increasing awareness in the society, nobody is in the support of humiliating anybody on the basis of their facial complexion.It is unethical to judge someone on the basis of their skin color. under British rule during 1957s they openly discriminated dark colored from the white skinned.But that's not the case nowadays.With the time changed with the education system it is illegal to shame and bring down people on the basis of people color.  

 


 Fair and lovely cream, being one of the leading brand of HINDUSTAN UNILEVER was criticized for promoting ads  that focused on the fair skinned people being more confident and elegant.Their ads portrays that the beauty of an  individual is directly related to their skin color. An individual doesnot have the right to hurt the sentiment of a dark colored person, it is unethical for a huge brand to sprinkle salt on the wound that is trying to heal from decades. In this way the brand is teaching people the superiority of fair skinned to the dark skinned. 


Television has become one of the best medium to teach people new things that are not taught in class.People from all age groups watch television, be it a small kid,adult or old people. If such ad of racial discrimination is being shown on the television  that is televised through the whole country, how bad of an impact will it have on the people.Among all the people the worst impact will be on small kids,who can grasp everything easily if anything is shown to them. It is the time when kids learn new thing by watching television.If they are shown such ad, that means they are being taught that only fair people are considered pretty and confident.More than a book,people have better understanding of things from visuals.So advertisements should be used in a better way.

Business should always be done in such a way that it does not harm anyone and does not hurt any sentiments.In order to have a smooth business practices, one should always keep in mind to be thoughtful and fair.                          

   
     

Comments

  1. UnknownJanuary 26, 2020 at 10:44 AM

    Nicely written and described on how advertising can effect people's mentality. Great work.
    Looking forward for your new blog.

    ReplyDelete
  2. DorjiJanuary 27, 2020 at 12:34 AM

    True. That racism should be stopped starting from advertising such product. 👍

    ReplyDelete
  3. VikhithaJanuary 27, 2020 at 3:04 AM

    I appreciate your work . Well done tenzin 👏👏👍please do continue your blog. Looking forward to your next post

    ReplyDelete
  4. UnknownJanuary 27, 2020 at 4:18 AM

    Great Job Dolma👏

    ReplyDelete
  5. Bhumika SherwaniJanuary 27, 2020 at 4:18 AM

    Appreciate your work

    ReplyDelete
  6. Aditya pandeyJanuary 27, 2020 at 4:44 AM

    Very interesting content

    ReplyDelete
  7. Ashiwal 99January 27, 2020 at 5:37 AM

    i don't think there is any mistake in these types of ads because we are the one who promoted feminism directly ans indirectly . and they are just using these points for marketing. in India concept of feminism is wide than we thought.

    ReplyDelete
    Replies
    1. TENZIN DOLMAJanuary 27, 2020 at 8:06 AM

      i respect your opinion,but i strongly believe that an ad promoting such content isn't ethical as it demotivates the dark skinned indirectly by linking fairness with beauty and confident.
      thank you for spending your valuable time here.

      Delete
  8. Toijam Devadash SinghJanuary 27, 2020 at 7:24 AM

    Great work...….

    ReplyDelete
  9. Millennium NamoijamJanuary 27, 2020 at 7:36 AM

    Yes, it is quite unapologetically and openly racist.

    Fair and Lovely is a classic example of market exploitation. The advertisers are not in the business of changing the public mindset or even want to be politically correct about the matter.

    The majority of Indians have an abnormal bias towards a fairer skin tone. Those who have it, flaunt it. Those who don’t, remain wannabes. Both men and women would swear there’s a distinct visual appeal to it. This is the reality as of now, whether we like it or not.

    ReplyDelete
    Replies
    1. TENZIN DOLMAJanuary 27, 2020 at 8:07 AM

      fair and lovely being a profound brand should be more careful.

      Delete
  10. LevinJanuary 27, 2020 at 7:15 PM

    Good job on this work

    ReplyDelete
  11. Harikesh ChingangbamJanuary 28, 2020 at 12:02 AM

    Very thoughtfull of you to bring this content up,people should be aware of things like this.

    ReplyDelete
  12. Yumnam Purnajit MangangJanuary 28, 2020 at 9:20 AM

    Really appreciate the good content of yours. Keep up the good work 🔥

    ReplyDelete
  13. UnknownFebruary 1, 2020 at 4:57 AM

    Thanks for showing the reality of the dark advertising world..... Grt job

    ReplyDelete
  14. Tenzin KonchokFebruary 4, 2020 at 8:42 AM

    This is so far the best blog I've visited in months..

    ReplyDelete
  15. ngalhakeyFebruary 5, 2020 at 5:26 AM

    Totally agree with you. This obsession with fairness is overrated and big corporation as such should understand their impact and stop propagating such ideas. Melanin is great.

    ReplyDelete
  16. Jeevanpreet kaurFebruary 7, 2020 at 4:03 AM

    well done Tenzin👍
    looking forward for your next blog.

    ReplyDelete

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